"Every year, bar and restaurant workers across America keep Stella Artois flowing on game day. This year, Stella Artois will thank these hard workers with a day in The Life Artois, spent making memories with a loved one at Super Bowl LVI, while the brand brings in NFL legends as substitutes because they know a thing or two about working on Super Bowl Sunday.

Stella Artois teamed up Eli Manning, Ryan Clark, and Dan Marino to roll up their sleeves and sub in for those who work on Super Bowl Sunday year after year in kitchens and bars across the U.S."
— Anheuser-Busch / Stella Artois, 2022