"This is mad. Someone literally ate our last billboard. We didn’t even know you could eat billboards."
—Sir Kensington's

"Known for their line of condiments, Sir Kensington’s mounted a new billboard on West 30th Street between 7th and 8th avenues. However, with the condiments looking so appetizing, the purveyor of sauces and dressings found themselves in an unheard-of predicament — passersby were taking bites out of their new billboard.

In order to protect the new billboard, Sir Kensington’s knew they had to beef up security. Enter, Steve Schirripa.

Known for his role as Bobby Baccalieri, or “Bobby Baccala,” on “The Sopranos,” Schirripa was more than happy to stand watch. As a fan of Sir Kensington’s himself, particularly the Special Sauce and the mayonnaise, Schirripa jumped at the opportunity to guard the billboard."
— Emily Davenport, AMNY