As we finally prepared to put a close on what was truly one of the most unique years we have experienced (2020), one last project got on our radar, and it was one we could not turn down. We were lucky enough to be given the opportunity to produce the stills and video campaign for a new launch by Pattern Beauty.
Pattern had already been on our radar as a company we wanted to work with, founded by Tracee Ellis Ross, Pattern fills a void in the underserved market of curly hair. And as a Black owned and Black Founded company, Versatile was honored to help Pattern turn its vision and voice into strong beautiful content.
For this project, we were able to team up again with one of our favorite Photographer/Director Micaiah Carter. We joined Micaiah and a team of 60 cast and crew for a trip out to the California desert. Got to work before sunrise, shared our location with a herd of cattle and worked all day through the elements to create what may well be one of the most beautiful campaigns we have worked on.
Photographer/Director / Micaiah Carter
Client / Pattern
Agency / Beach House Group
DP / Ayinde Anderson
Production/Retouching / Versatile Studios
Hair / Nai'vasha Grace
Makeup / Lisa Storey
Prop/Set / Heath Matolli
Wardrobe / Anatolli Smith
Location / California, US