When our longtime client, Chill/Radd, offered us a chance to work on one of the world’s largest media canvases for New Year’s Eve 2020 we jumped at it!

Above the New Year’s Eve in Times Square 2020/Planet Fitness Center Stage, Silvercast’s billboard, on the side of the Marriott Marquis hotel, makes for a big impression during one of the world’s most watched events.

The still visuals, shot by Jonathan Miller, along with Love Bite Creative in Barcelona, needed thoughtful animation and careful pairing with moving backgrounds to make the Friexenet Cava brand look its sparkling best for the big celebration. Our video post team worked their magic with the folks at Diversified and Almo Pro A/V to make NYE dreams come true as revelers texted their selfies up into bubbles on the billboard high above the party.