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As Walmart prepared to unveil their new fashion-forward clothing line, Free Assembly, they turned to Versatile Studios to create an efficient collaboration between Walmart, their agency teams, and outside vendors. Looking to us to connect with new artists who had a fresh take, the teams came together and built a new aesthetic that would propel Walmart into the world of Fast Fashion.

Combining elevated e-commerce, strong editorial content, and motion assets, we’ve produced three campaigns for the brand, taking us from a white cyc in a New York City Studio, to the middle of the desert just outside of Los Angeles.

Photographer / Lorenz Schmidl

Director / Amilcar Gomes

Client / Walmart

Agency / PMH

Wardrobe / Beth Fenton @ Streeters

Set Design / Shawn Patrick Anderson @ ACME Brooklyn

Hair / Shin Arima @ Home Agency

Makeup / Charlotte Day @ Art Department

Studio / Pier59 Studios & Acme Studios

Production / Versatile Studios