One of Courvoisier’s mottos is “Keep you eyes on your craft and the world
will too.” We couldn’t agree more. We were approached by agency Ten35 in
Chicago with a challenge: to put together a photo shoot, and at the same
time to capture a series of videos featuring Def Jam recording artists -
without a video camera.

No problem, we said.
Our solution was to create a series of highly narrative, carefully edited
animated gifs made from a series of still images set to music which capture
the energy of Courvoisier.

On top of pulling the whole production together we also provided the
digital team, and our own rockstar post-production team back at home
brought the images to life in the weeks that followed. They took care of all
the retouching, and produced a series of arresting yet dynamic gifs that
bring the spirit of Courvoisier to life.