Brighthouse Financial is one of the largest annuity and life insurance providers in the U.S., offering its customers financial security for their retirement. But for Brighthouse’s customers, that’s not just any retirement – it means retiring in a style appropriate for a smarter investor.

So when we were approached by our friends at East Photographic to provide production and post-production support for a BBH New York print campaign, we knew we had to create a scene that matched their customers’ expectations. Brighthouse is about going one step beyond – so you can look forward to not just a farmer’s market, but a farmer’s market in Paris; not just a pottery class, but your very own pottery studio.

So, working with photographer Emma Hardy, our producer Amy Frances Fraher orchestrated a shoot in New Orleans to capture the type of uplifted lifestyle Brighthouse customers can look forward to – creating a carefully curated set of scenes: a European-style outdoor market, a chef-grade home kitchen, an eclectic pottery studio, and one man’s musical dream.