"The campaign—a collaboration between the Ad Council and Pivotal Ventures, an investment and incubation company created by Melinda Gates—comes at a time when many young people are struggling with isolation and stress caused by the pandemic, on top of the normal pressures of growing up. Sound It Out places an emphasis on reaching parents and caregivers in Black and Hispanic/Latinx communities, which often face the additional trauma of systemic racism and greater challenges in accessing the support they need."

Songs, videos and resources are available in English and Spanish on all major streaming platforms and SoundItOutTogether.org.