Misfits — Always Fresh Sometimes Normal

Misfits Market, the Philly-based produce supplier (now available in NYC) rebranded and launched a new campaign reaffirming their commitment to provide affordable access to fresh and healthy food. Misfits is about salvaging the misshapen, or oddly sized fruits and vegetables that would otherwise be thrown away, and delivering them to households across the United States. Misfits states: “Every box of produce you order benefits farmers, helps prevent food waste, and ultimately helps save our environment.” Accompanying the launch of the new campaign for each subscription sold, Misfits donated 10lbs of food to their local hunger organization in Philadelphia. VS is proud to collaborate and work with like minded brands that share the same initiatives.

Credits: Post Production by Versatile Studios – Photography by Alex Lau – Creative Branding by Creech – Production by 2D Creative